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Thu, 17 May 2012
Harcourts External Research Results – May 2012

Below is an except from Harcourts’ May 2012 External Client Survey Results for Australia and New Zealand.

Australia:

-          When sellers/purchasers were asked for the deciding factors when choosing their Harcourts agent, the answer has remained virtually constant since our surveys commenced in 2009; proving that real estate is a people business,  our clients are primarily choosing Harcourts/their agent because of a personal connection with that agent.

Q6. What were the deciding factor/s when you chose your Harcourts/your agent?

New Zealand:

-          Agents are increasingly presenting auctions as a sales method; in April 2009, only 67.57% of agents presented this to their clients, compared to 82.69% in May 2012.  Of those that were presented Auction as a sales method, 80% rated the presentation as excellent/good.

Q7. Indicate how well the following sales methods were explained to you as marketing options:



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In an increasingly fast-paced world, we know that while people want the most professional efficient service, they still prize the fundamentals of honesty and integrity from real estate consultants committed to achieving their clients' goals. That's why at Harcourts we combine world-renowned technology, training and systems with a focus on establishing trust and respect with our clients who always remain at the centre of the process. Whether you're buying or selling residential, commercial, rural, lifestyle, holiday rentals, land, or a new home, at Harcourts we're proud to say we put the focus on Global. National. Local. and most importantly, You.